Digital marketing is at a crossroads. Digital marketing is more important than ever in the multi-channel retail marketing mix to engage customers. However, Apple, Microsoft, Amazon and Google’s decision to ban third party cookies from their browsers is set to make targeting customers and prospects online more challenging.
This is an issue that needs awareness at board level, so the focus of Tapestry’s next Retail Leader discussion is on combatting the cookie issue
There are many concerns to consider. This session we will explain what they are, what they mean for your customer, your brand, your approach to digital marketing and what you can do about it.