Having a sustainability strategy for your brand is becoming business critical. A recent McKinsey report says ”even amid the COVID-19 pandemic, sustainability remains top of mind for consumers—in fact, engagement in sustainability has deepened during the crisis. Two-thirds of clothing shoppers say that limiting impact on climate change is now more important to them since before COVID-19.”
A great example of a brand that puts sustainability at the heart of everything they do is BAM Bamboo Clothing. Ryan Shannon Managing Director and Merryn Chilcott, Sustainability & Technical Manager from BAM will join the conversation to share their story and answer your questions.
BAM have set themselves a goal to be Impact Positive by 2030. They are rethinking every process in their supply chain and in 2020 they became climate positive by offsetting more than their own carbon footprint by drilling bore holes in Africa. They’ve also measured the impact of every item of clothing to show customers exactly how their clothing compares to conventional cotton, and they’ve created their first 100% recyclable waterproof jacket.
David Lockwood, Co-Founder and Insight Director of Tapestry will host the conversation, then after questions and answers with Ryan and Merryn, we’d love to hear about your own steps towards being a sustainable brand.