How We Work

Working with Tapestry, your growth partner

 From data analysis through to campaign execution, we have the experience, know-how and technology to help you grow faster and more profitably.

Our Customer Data Platform

Using our cloud-based Customer Data Platform – which is designed to give offline and online channels equal consideration – we provide fully secure data services to support your sales and marketing activities.

We’ll start by gathering all of your customer data (from different sources) to build a single customer view. Segmentation and moddelling techniques are then applied, providing insight into how your best customers shop with you and how their behaviour changes over time.

Combining this insight with our years of experience in multi-channel retail, we’ll identify and prioritise issues and opportunities to make practical recommendations on your marketing strategy.

Working Together

You’ll have access to an experienced senior team – people who have literally been in your shoes – to support your marketing team. This will include a dedicated Strategy Director.

Together, we’ll interpret your customer data on an ongoing basis, turning it into actionable marketing strategies and tactics.

As well as being on-hand for regular check-ins, your Tapestry team will also support you with execution. We’ll ensure you are squeezing every drop out of your marketing budget, in-house resource, and other agency partners.

Intrigued? Get in touch with Lara Bonney to find out more.