Far from being the past, today, offline marketing is more relevant than ever. Get it right, and even digital pure plays can see significant performance uplift across all their activities. Complementing digital activity, offline marketing enhances its value, allowing brands that invest in it to gain an advantage over their digital-only rivals.

David Lockwood joined Chloë Thomas and other industry experts to discuss the value of offline activities in this online world on the Keep Optimising Expert Q&A Webinar.