Marketing Insight and Analysis Manager

Tapestry is a marketing agency providing small to medium sized multi-channel retailers with the tools and strategies to accelerate growth and increase profitability. We help recruit new customers and make customers more loyal through new marketing channels, improved performance of existing channels or both.
We are channel and media neutral, everything may be pulled into play to maximise marketing budgets. We optimise across the channels based on data insight; channels such as catalogue, inserts, off the page, email, social media, mobile, display, paid and social search, search engine optimisation, influencers, content, TV, outdoors, door drop, point of sale and more. 

This is a new role within a small, expanding and ambitious agency, which will develop from the job description below. This role will evolve and grow in-line with the business. 

You will be analysing the customer and channel data from multiple brands to create actionable insights. The role demands instinctive commercial understanding combined with enthusiasm for numbers and an enquiring analytical mentality.


Objectives and Responsibilities:

To perform analysis of customer, channel and campaign for multiple clients and to derive actionable insight from this analysis: 


  • Organising, planning and executing multi-channel, multi-client analysis.

  • Quality controlling analytical output​

  • Grasping the key attributes of the client brands and their strategic and commercial objectives.

  • Demonstrating a firm grasp of direct (online and offline) marketing economics and activities together with our clients’ commercial imperatives.

  • Owning the measurement, analysis and interpretation of multiple client data sets.

  • Presentation of analysis and derived insight.

  • Liaise with internal and external suppliers.

Primary tasks:

  • Demonstrate our marketing intelligence and insight through routine and on-demand analysis, both marketing and financial, interpreting results and recommending strategic and/or tactical changes.

  • Create customer segmentation models.

  • Maintain, reproduce and execute current analytics.

  • Derive new analytical approaches.

  • Streamline processes to improve speed and accuracy of output.

  • Train of thought, problem solving analytics.

  • Write predictive data models with hundreds of inputs.

  • Turn analytics output into actionable insight that can be easily understood by the less technically minded.

  • Create visual representations of the data and analysis.

  • Present analysis and actionable insight to clients with recommendations for changes in marketing tactics or strategy. 

  • Document analysis undertaken.

  • Making final data selections, with client sign off.

  • Supporting the Analytics Director in day to day analytics and insight generation.



  • Report to Director of Analytics

  • Work with agencies and suppliers.

  • Coordinating closely with client marketing teams, and liaising with other client departments and Tapestry departments.


 Skills & Experience:

  • ​Excellent organisational skills are vital; we are looking for a self-motivated individual capable of prioritising multi-client analytics within tight deadlines.

  • As a business we are client focused, so this role requires a professional individual with great interpersonal and communications skills (both written and oral).

  • Maturity, reliability and initiative and high standards of professionalism are key qualities.

  • Capable and disciplined autonomous worker.

  • Highly numerate.

  • Minimum of 3 years’ analysis experience in a direct, business to consumer environment.

  • Intermediate/Advanced SQL

  • Working knowledge of IBM Modeller would be an advantage but not essential.

  • Previous data modelling experience.

  • Basic VBA would be an advantage.

  • Advanced Excel.

  • Educated to degree level.

  • Enquiring and interpretive analytical skills.

  • Attention to detail is key as is thoroughness and total commitment to accuracy.

  • Commercial mind-set and ability to present at any level.


This role will be both home based and office based, currently Shad Thames, London, expected to relocate early in 2020 to South to Central London.

There will be regular UK wide travel to client and colleague meetings and events, with the occasional overnight away necessary for clients in the more difficult to reach parts of the country.

if you are interested in this role, please email with a copy of your CV, a cover letter and salary expectation.



Company Reg No: 11480705   Registered Office: Kenton House, Oxford Street, Moreton-in-Marsh, Glos, GL56 0LA

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