The Tapestry Agency Co-founder and Insight Director, David Lockwood joined Andrew Veitch on the Joy of Marketing podcast to talk about customer-centric marketing and why putting people at the heart of your thinking is key to success.
They talked about:
- Not just obsessing on acquisition, as profits rest with loyal customers.
- The importance of knowing when new customers will order again.
- Using data to give clues into a customer’s future performance.
- Making use of event triggers to deliver relevant communications.