The Joy of Marketing Podcast: How to analyse your customer data

The Tapestry Agency Co-founder and Insight Director, David Lockwood joined Andrew Veitch on the Joy of Marketing podcast to talk about customer-centric marketing and why putting people at the heart of your thinking is key to success.

They talked about:

• Not just obsessing on acquisition, as profits rest with loyal customers.
• The importance of knowing when new customers will order again.
• Using data to give clues into a customer’s future performance.
• Making use of event triggers to deliver relevant communications.