The Tapestry Agency Co-founder and Insight Director, David Lockwood joined Andrew Veitch on the Joy of Marketing podcast to talk about customer-centric marketing and why putting people at the heart of your thinking is key to success.

They talked about:

  • Not just obsessing on acquisition, as profits rest with loyal customers.
  • The importance of knowing when new customers will order again.
  • Using data to give clues into a customer’s future performance.
  • Making use of event triggers to deliver relevant communications.