We do…Strategy

Based on analysis and insight, we use our experience and expertise to recommend and develop customer-led CRM and acquisition strategies. We help you set budgets, evaluate risk, and model growth scenarios to meet your objectives.

Successful marketing is all about the customer. If, like most brands, your marketing is campaign focused, Tapestry will transform it with customer-led strategies. These will be multi-channel but ultimately they are most likely to have a digital focus.

We understand your customers and their behaviour through their data – how, when and where they engage, what they look like, their cost and value to your business, how to talk to them and where to find more of them. Then we recommend brand propositions and create communications strategies to meet your ambitions.

    US President (and General) Dwight Eisenhower advised “In preparing for battle I have always found that plans are useless, but planning is indispensable.”

    Planning determines the mission, defines the means and resources, and identifies the tools needed to deliver and measure success. At Tapestry, we provide surefooted strategic planning based on long experience, together with the resources for practical, agile delivery and measurement.

    It’s refreshing to work with a data insight agency that doesn’t just send customer analytic reports. They tell us what the key learnings are, give us practical recommendations on how to respond to opportunities and challenges identified by our customer data, and help us to set up, execute and measure tests to change behaviour.

    Zoe Bray
    Marketing Director, Celtic & Co