We’re continuing to build our client team and are delighted to welcome Rupert Samuel as Client Director (Strategy). Owning client relationships, he will focus on working with our multi-channel retail customers to deliver actionable strategies that support their marketing objectives. Rupert’s arrival follows the recent appointment of Margot Weymouth, who also joined as Client Director.

Rupert joins us from the luxury French beauty brand, By Terry, where he was Head of E-Commerce. Here he was responsible for overseeing digital marketing, trading and platforms to accelerate the growth of the Direct-to-Consumer business. Rupert has also worked for many retailers in the beauty and fashion sectors, including NET-A-PORTER, Space NK, and Burberry.

“I’ve spent over 10 years applying data-driven strategies to help retail brands grow nationally and internationally, so I’m excited to be using my experience to help develop Tapestry’s clients’ businesses,” said Rupert. “Having been in their shoes, I understand their challenges, so can offer them practical strategies that allow them to evolve their marketing effectiveness.”        

Robert Colquhoun, Co-founder and CEO at Tapestry, commented: “From a client perspective, Rupert doesn’t just talk the talk, he walks the walk. His extensive multi-channel experience across beauty, fashion and high-street retail will be invaluable to them. As our business develops, I’m excited by the calibre of people joining us and the value they bring to our clients.”