The Team - The Tapestry Agency

Tim Hugall

IT Support Manager

Tim specialises in data management, implementing websites, smartphone apps and building and supporting IT infrastructure. Before joining Tapestry, he helped small businesses with web design and IT services through his own consultancy Rockwells IT, and prior to that he supported IT at furniture brand Myakka. Tim’s claim to fame is that working as an independent, he was one of the very first AppStore developers, producing apps for the BBC and many other chart topping apps.

Outside work, Tim enjoys collecting Lego as well as Retro and Vintage computer games.

Claire Odom

Client Strategy Director

Most recently Managing Director at Proactiv UK, the world’s largest acne brand and formerly the European Marketing Director for US Direct Marketing Firm, Guthy-Renker, as well as Marketing Director at Direct Wines. Her experience encompasses managing complex, multi-channel businesses within challenging trading environments and utilising consumer data to identify new opportunities and solutions to improve business performance.

Outside work, Claire enjoys running, yoga and dabbling in triathlons.

Bryan Mayoh

Chairman

Previously Chairman of The Javelin Group (‘Experts in Multi-Channel’) management consultancy, Bryan oversaw its growth from start-up through to its sale to Accenture Plc, achieving annual sales of over £32 million pa at its height. He was also Chairman of Express Gifts, Findel Education, Warehouse Express, Dream Direct plc and Non-Executive Director of Screwfix. His last full-time business role was Chief Executive of Littlewoods Home Shopping, where he helped grow profits from £40 million to £90 million p.a.in 3 years on a turnover of £1.7 billion. The data world is now Bryan’s hobby, his real passion is breeding race horses.

Olivia Nunnerley-Hood

Client Campaign Manager

Before joining Tapestry, Olivia was Catalogue and Print Marketing Executive at Lakeland where she was responsible for the end-to-end management of their printed and postal marketing communications. She is an expert in the procurement of printing and postal services as well as having in-depth experience of campaign planning and the design and development of segmentation testing. Whilst her passion lies in print, Olivia also has experience in brand activation and sales from her role as a Student Brand Manager for Red Bull whilst she was at university, where she was responsible for driving brand image on her campus, and for implementing sales and marketing projects.

Lara Bonney

Client Services Director

Most recently Chief Marketing Officer at global fashion brand Long Tall Sally, she built her reputation as Managing Director of data solutions at Epsilon Abacus. She was a co-founder of the Abacus Alliance that pioneered transaction data-sharing in the UK and a Group Account Director at Claritas (now Acxiom). Lara is a GDPR advocate and was a board member at the Data Protection Network.

Outside work, Lara is a book lover, enjoys adventures abroad, musicals, cycling and walking.

Robert Colquhoun

CEO

Lately a Director and Investor in furniture brand Myakka, as well as marketing consultant to several growing multi-channel businesses, he made his name by co-founding and building software-to-entertainment multi-brand, multi-channel Dream Direct plc to become a £25m gross revenue 4-brand company listed on AIM, with 1 million+ customers and 85 employees.

Robert obviously never takes a day off, but if he did he would potter in his garden, collect books, go travelling, and occasionally relax at the altar of Bacchus.

Mark Sargent

Technology Director

Mark has implemented websites, smartphone apps, mail order, warehouse, telecom and stock control systems, built customer data and ecommerce platforms and managed large teams to ensure 24/7 operation of all systems and platforms. He has played senior IT roles at home interiors brand Myakka, entertainment brands Webb Ivory and Dream Direct, gift brand Past Times and children’s toy brand Early Learning Centre.

Ashleigh Davies

Head of Media

Ashleigh is a rare hybrid, with deep experience of offline campaign planning from CRM roles at Next, Jack Wills and MOO.com. She has an in-depth understanding of the mailing strategies of a myriad of other multi-channel retail brands from her role as Direct Mail Media Specialist at Royal Mail. She is particularly passionate about print and loves helping ecommerce brands to plan, test and measure catalogues that inspire new customers to buy and keep them engaged to buy again.

Jamie Thomson

Head of Analytics

Jamie has a wealth of experience analysing the behaviour of multi-channel retail marketing in his role as a senior Analyst for five years at The White Company. He is a CIMA qualified accountant with an entrepreneurial streak, having founded and sold on two businesses. Jamie believes that all analytics should be truly actionable by clients and that no matter how complicated the question, the answer should always be simple and understandable.

Jamie loves new tech and is a mean golfer with a handicap of 8.

Marco Gallone

Senior Account Manager

Before joining Tapestry, Marco worked with a wide variety of multi-channel retail brands big and small in his role as Account Manager at Epsilon Abacus, supporting customer recruitment and retention campaigns through direct mail. He enjoys forging strong relationships with clients and working as part of their marketing team to help them achieve their objectives. Marco is an expert at juggling multiple tasks and loves to develop his skillset – recently completing an MSc in Marketing in his spare time.

David Lockwood

Insight Director

As Director of Global Marketing at Boden, he managed a 30-strong team with a £70m budget, delivering 20% growth and transforming customer recruitment from 60% offline to 60% digital. Previously Head of Analytics at Direct Wines, Marketing Director at The Cotswold Company and Head of Marketing at Dream Direct plc.

A keen sailor and skier but is most at home on 2 wheels, can often be seen navigating London on his folding bike.

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