Insights

Engaging the mature customer with eCommerce

If retail figures from 2020 and 2021 have shown us anything, it’s that older customers took to ecommerce in their droves during the pandemic. In fact, internet usage among over-65s shot up by almost 70% between July and November 2021, compared to the same period...

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The power of the printed catalogue in a digital world

In this online world, where social media and email often dominate retail marketing strategy, it's easy to overlook the value that mail order catalogues have in attracting and engaging customers. Catalogues are a powerful tried-and-tested marketing tool for building...

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Lessons from a unique Autumn/Winter 2021 season part 2

In our latest Retail Leaders Forum, David Lockwood, our Insight Director, chaired a discussion with multi-channel retailers about the challenges of the AW21 season, and how it stood out from previous years. Our last post, Lessons from a unique Autumn/Winter 2021...

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Lessons from a unique Autumn/Winter 2021 season part 1

The UK’s first post-lockdown Autumn/Winter season has certainly been a mixed bag. ONS figures showed that the retail sector during the final quarter of 2021 grew by 6.2% compared to Q4 2020. Meanwhile, IMRG found that online retail fell by an average of 13%. In this...

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5 steps to supercharge your subscription business

With customer acquisition costs rising steadily over the past six years, multi-channel retailers across all sectors are turning to subscription-based models to achieve longer-term engagement with their customers. From streaming services (e.g. Netflix), to software...

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Six predictions for retail as we head towards Black Friday

For decades, Black Friday has kicked off a critical end-of-year trading period for many retailers. Complex supply chains and changeable customer behaviours have always made this tricky, but 2021 brings a special set of challenges. With this in mind, here are our top...

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