Insights

Five steps to building a fractional attribution model

Measuring channel performance can be tricky. In the digital age, there are multiple touchpoints involved in making a sale, and these are interconnected in complicated ways. Social channels such as TikTok, Facebook, Instagram, and Pinterest are mixed with channels such...

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Agility and flexibility – the key to forecasting for AW21

As multi-channel retailers face a second unpredictable Autumn/Winter season, with uncertainty around when (and if) shopping habits might return to “normal”, it can be hard to know how best to plan. The latest IMRG figures show that retail has grown year-on-year by a...

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Retail Leaders focus: top tips for customer retention

For most multi-channel retailers, the pandemic has given them a chance to build on their online conversations and engage with a cohort of new customers as well as increase purchase frequency from existing customers. But as physical stores begin to reopen in 2021,...

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How to rescue lapsing multi-channel retail customers

The secret to success for multi-channel retailers is keeping the customers they recruit. As the stats show, brands are much more likely to sell to existing customers (60-70%) than a new customer (>20%). Added to that, increasing retention by just 5% can boost...

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Customer loyalty programmes for multi channel retailers

Through our discussions with multi-channel retailers, we keep hearing the same buzzword for 2021 – customer loyalty. This could mean anything from a traditional monetary reward scheme to a loyalty programme geared towards engagement and brand awareness. Let’s take a...

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Mature customers to become cyber superstars in 2021

If retail figures from 2020 have shown us anything, it’s that older customers took to ecommerce in their droves during lockdown. In fact, almost half of over-65s (49%) have increased their purchase frequency. The 65+ age bracket is just as likely (43%) as the average...

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