Many surprising things happened in the world of retail in the last few years. A real eye opener for multi-channel retailers was the speed that previously reluctant older customers took to shopping regularly online, with the number of over 55s trebling this year alone....
For decades, Black Friday has kicked off a critical end-of-year trading period for many retailers. Complex supply chains and changeable customer behaviours have always made this tricky, but 2021 brings a special set of challenges. With this in mind, here are our top...
This month we’ve been chatting to multi-channel retailers about their acquisition strategies for AW21. In our last post, we discussed timings for promotions, discount strategies, and how to create unique marketing campaigns. Here, we explore how retailers can overcome...
The Autumn-Winter season is an important period for customer acquisition, since it includes Black Friday, Cyber Monday and the general lead-up to Christmas. AW20 was, of course, exceptional in many ways, with the pandemic providing a boom for online retail while...
In our latest Retail Leaders Forum, Insight Director David Lockwood joined multi-channel retailers to share ideas for boosting customer retention. In part one, we discussed the role of micro-segmentation, how to increase personalisation and relevance, and the...
Many retailers saw a spike in sales during the lockdowns, with new customers and high response rates. But as consumers started to return to physical stores, this left a wave of lapsing customers to re-engage with. Therefore, given the unprecedented events of the last...
Brexit has inevitably made the world of multi-channel retail more complex in a number of ways, not least shipping from the UK to the EU. From the 1 July 2021, the EU has introduced changes to how VAT is collected. This will have a big impact on UK-based...
In our last Retail Leaders Forum, our Insight Director, David Lockwood, shared Tapestry’s guidelines on how multi-channel retailers can build a fractional attribution model to have a deeper understanding of marketing channel performance for more efficient budgeting...
Measuring channel performance can be tricky. In the digital age, there are multiple touchpoints involved in making a sale, and these are interconnected in complicated ways. Social channels such as TikTok, Facebook, Instagram, and Pinterest are mixed with channels such...
As multi-channel retailers face a second unpredictable Autumn/Winter season, with uncertainty around when (and if) shopping habits might return to “normal”, it can be hard to know how best to plan. The latest IMRG figures show that retail has grown year-on-year by a...
In our latest Retail Leaders Forum, we asked multi-channel retailers to share their customer acquisition highlights from what has been a turbulent 12 months to say the least. Here’s what they had to say. Direct mail is a direct success Direct mail is traditionally...
As any multi-channel retailer will know, customer acquisition is not about recruiting any customer at any cost. Long-term profitability comes from recruits that have the potential to become loyal high-value customers. However, customer acquisition trends have changed...
