Insights

Six predictions for retail as we head towards Black Friday

For decades, Black Friday has kicked off a critical end-of-year trading period for many retailers. Complex supply chains and changeable customer behaviours have always made this tricky, but 2021 brings a special set of challenges. With this in mind, here are our top...

read more

How to maximise retail customer retention:part two

In our latest Retail Leaders Forum, Insight Director David Lockwood joined multi-channel retailers to share ideas for boosting customer retention.  In part one, we discussed the role of micro-segmentation, how to increase personalisation and relevance, and the...

read more

How to maximise retail customer retention: part one

Many retailers saw a spike in sales during the lockdowns, with new customers and high response rates. But as consumers started to return to physical stores, this left a wave of lapsing customers to re-engage with. Therefore, given the unprecedented events of the last...

read more

How to navigate VAT in a post-Brexit EU

Brexit has inevitably made the world of multi-channel retail more complex in a number of ways, not least shipping from the UK to the EU. From the 1 July 2021, the EU has introduced changes to how VAT is collected. This will have a big impact on UK-based...

read more

Five steps to building a fractional attribution model

Measuring channel performance can be tricky. In the digital age, there are multiple touchpoints involved in making a sale, and these are interconnected in complicated ways. Social channels such as TikTok, Facebook, Instagram, and Pinterest are mixed with channels such...

read more

Agility and flexibility – the key to forecasting for AW21

As multi-channel retailers face a second unpredictable Autumn/Winter season, with uncertainty around when (and if) shopping habits might return to “normal”, it can be hard to know how best to plan. The latest IMRG figures show that retail has grown year-on-year by a...

read more