Insight Director, David Lockwood chaired a Retail Leaders Forum last week – an online discussion group of retail leaders sharing challenges and successes. Here are the key views, results and benchmarks – unattributed due to our Chatham House Rule. As ever there will...
Claire Odom, Client Strategy Director Our last blog outlined five consideration areas for e-commerce retailers as we approach the critical Black Friday period. But what online and offline tactics can you implement to make the most of this period? Well, here are...
Claire Odom, Client Strategy Director As another Black Friday approaches, once again, it’s embroiled in uncertainty as consumers return to physical stores, the cost-of-living crisis bites, and there’s a winter World Cup and strikes. All these factors make forecasting...
A group of retail leaders met in London for a Tapestry “Free Lunch”. Post pandemic we welcome clients and potential clients back to this established, friendly get together. Free Lunches are open forum informal gatherings for senior leaders to discuss the good, bad and...
If you’re considering partnering with an agency to help you grow in these challenging times, assessing their thinking must be high on your list. Here are five key areas to assess when selecting a new agency that can make a difference to your business. Actions, not...
While the customer is king, it's easy to forget the big picture in frantic day-to-day environments. As marketers obsess on performance, finance on efficiencies and merchandising on product and category, there's a danger no one's considering the customer. When we...
While lockdowns in the last few years saw customer acquisition soar, opening up has brought retention challenges. Five areas to consider to improve customer retention are: 1. Ensure your active customer definition is up to date Understanding repeat purchase rates...
As social media and social commerce play increasingly significant ecommerce roles beyond millennial audiences, multi-channel marketers must embrace these platforms and marketplaces to connect with their audiences where they spend their time. Four key considerations...
While businesses have invested time and effort in digital marketing, Conversion Rate Optimisation (CRO) is often overlooked. As the pandemic has accelerated the digitisation of companies, traditional catalogue-led brands have been rethinking their businesses and...
In our last post, Seeking certainty in uncertain times Part 1 – The challenges, we discussed the cocktail of uncertainties and challenges multi-channel retailers face. But by focusing on these five areas, they can introduce an element of certainty into their...
The pandemic has shaped our economy for several years now and continues to do so, with China’s zero-Covid policy impacting production and shipping from the Far East. But nearer to home, multi-channel businesses face a wave of economic and geopolitical challenges...
Whether new, or ones worth being reminded about, these ideas and observations from ecommerce leaders, courtesy of our Retail and Ecommerce Main Event discussions, are essential considerations for any multi-channel business. 1. Focus on a few KPIs – but make sure...
