For most multi-channel retailers, the pandemic has given them a chance to build on their online conversations and engage with a cohort of new customers as well as increase purchase frequency from existing customers. But as physical stores begin to reopen in 2021,...
The secret to success for multi-channel retailers is keeping the customers they recruit. As the stats show, brands are much more likely to sell to existing customers (60-70%) than a new customer (>20%). Added to that, increasing retention by just 5% can boost...
As we begin to move on from the events of 2020, there is one topic that is once again taking centre stage: sustainability. In fact if anything, McKinsey argues that “engagement in sustainability has deepened during the crisis”. Although this is especially apparent...
Through our discussions with multi-channel retailers, we keep hearing the same buzzword for 2021 – customer loyalty. This could mean anything from a traditional monetary reward scheme to a loyalty programme geared towards engagement and brand awareness. Let’s take a...
In our last post, we talked about the implications of major players such as Apple, Mozilla, Microsoft, Amazon and Google switching off third-party cookies. With the help of data protection and marketing expert, Julia Porter from Data Protection Network, let’s now...
Google’s decision to switch off third-party cookies by the end of 2021 has naturally left many multi-channel retailers questioning how they will continue to reach their target audience. In our latest retail leaders discussion, we welcomed data protection and marketing...
If retail figures from 2020 have shown us anything, it’s that older customers took to ecommerce in their droves during lockdown. In fact, almost half of over-65s (49%) have increased their purchase frequency. The 65+ age bracket is just as likely (43%) as the average...
As part of our recent end-of-year round-up on multi-channel marketing, we were fortunate to speak with 35 leading multi-channel retail brands, as well as three marketing experts, to discuss their predictions for 2021. Here’s what they have to say. With changing...
Shortly before the close of 2020, 35 multi-channel retail leaders joined us in a lively discussion on the highs and lows of an extraordinary year in retail. We also welcomed our friends and channel experts Elliott Clayton from Conversant EU, Luke Jonas from Nest...
With the second lockdown and the end of the Brexit transition period only adding to the disruption of 2020, it’s been interesting to talk to multi-channel retailers about their current confidence levels as we look ahead to 2021. We asked 20 UK brands how they are...
Even for those who have done their utmost to prepare for Spring/Summer 2021, the impact that Brexit might have on their business is becoming a real concern for many. In its latest report on the preparedness of the UK border as we leave the European Union, the National...
In previous conversations with multi-channel retailers, we looked at emerging trends ahead of Black Friday, as well as the steps brands are taking to remain agile this season. And now – as we approach what is for many the biggest retail event of the year, coinciding...
