Insights

How to maximise retail customer retention: part one

Many retailers saw a spike in sales during the lockdowns, with new customers and high response rates. But as consumers started to return to physical stores, this left a wave of lapsing customers to re-engage with. Therefore, given the unprecedented events of the last...

read more

How to navigate VAT in a post-Brexit EU

Brexit has inevitably made the world of multi-channel retail more complex in a number of ways, not least shipping from the UK to the EU. From the 1 July 2021, the EU has introduced changes to how VAT is collected. This will have a big impact on UK-based...

read more

Five steps to building a fractional attribution model

Measuring channel performance can be tricky. In the digital age, there are multiple touchpoints involved in making a sale, and these are interconnected in complicated ways. Social channels such as TikTok, Facebook, Instagram, and Pinterest are mixed with channels such...

read more

Agility and flexibility – the key to forecasting for AW21

As multi-channel retailers face a second unpredictable Autumn/Winter season, with uncertainty around when (and if) shopping habits might return to “normal”, it can be hard to know how best to plan. The latest IMRG figures show that retail has grown year-on-year by a...

read more

Retail Leaders focus: top tips for customer retention

For most multi-channel retailers, the pandemic has given them a chance to build on their online conversations and engage with a cohort of new customers as well as increase purchase frequency from existing customers. But as physical stores begin to reopen in 2021,...

read more

How to rescue lapsing multi-channel retail customers

The secret to success for multi-channel retailers is keeping the customers they recruit. As the stats show, brands are much more likely to sell to existing customers (60-70%) than a new customer (>20%). Added to that, increasing retention by just 5% can boost...

read more

Customer loyalty programmes for multi channel retailers

Through our discussions with multi-channel retailers, we keep hearing the same buzzword for 2021 – customer loyalty. This could mean anything from a traditional monetary reward scheme to a loyalty programme geared towards engagement and brand awareness. Let’s take a...

read more