Videos & Podcasts
How to measure customer acquisition performance

How to measure customer acquisition performance

Customer acquisition is not about recruiting any customer at any cost. Long-term profitability comes from recruits that have the potential to become loyal high-value customers. David Lockwood shares his thoughts on making sure acquisition measurement balances cost per...

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Soliciting Feedback and Utilising Customer Reviews

Soliciting Feedback and Utilising Customer Reviews

In an Upper Clash session on "Making the most out of infrequent luxury customers", David Lockwood wonders why brands seldom ask customers for product feedback after six months – explaining it’s a good way to keep up continued engagement. 

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