In an Upper Clash session on "Making the most out of infrequent luxury customers", David Lockwood wonders why brands seldom ask customers for product feedback after six months – explaining it’s a good way to keep up continued engagement.
Using data to understand who our customers really are
In an Upper Clash session on "Making the most out of infrequent luxury customers", David Lockwood explains how appending data can be especially useful to businesses selling infrequently purchased products.
Marketing isn’t just about customer acquisition when you get fresh funding to grow
David Lockwood speaks at an Upper Clash event on "Evaluating funding options for consumer brands". He emphasises that as marketing budgets increase post-investment, brands should focus on customer retention as well as recruit new customers.