If retail figures from 2020 have shown us anything, it’s that older customers took to ecommerce in their droves during lockdown. In fact, almost half of over-65s (49%) have increased their purchase frequency. The 65+ age bracket is just as likely (43%) as the average...
As part of our recent end-of-year round-up on multi-channel marketing, we were fortunate to speak with 35 leading multi-channel retail brands, as well as three marketing experts, to discuss their predictions for 2021. Here’s what they have to say. With changing...
Shortly before the close of 2020, 35 multi-channel retail leaders joined us in a lively discussion on the highs and lows of an extraordinary year in retail. We also welcomed our friends and channel experts Elliott Clayton from Conversant EU, Luke Jonas from Nest...
With the second lockdown and the end of the Brexit transition period only adding to the disruption of 2020, it’s been interesting to talk to multi-channel retailers about their current confidence levels as we look ahead to 2021. We asked 20 UK brands how they are...
Even for those who have done their utmost to prepare for Spring/Summer 2021, the impact that Brexit might have on their business is becoming a real concern for many. In its latest report on the preparedness of the UK border as we leave the European Union, the National...
In previous conversations with multi-channel retailers, we looked at emerging trends ahead of Black Friday, as well as the steps brands are taking to remain agile this season. And now – as we approach what is for many the biggest retail event of the year, coinciding...
In our last post, we discussed the trends that multi-channel retailers are seeing as we approach an uncharted Black Friday and festive shopping season. But how should brands respond to these trends? Here, our panel of UK multi-channel retailers share their tips on how...
As we enter the “golden quarter” of 2020, it’s interesting to see the impact of current market conditions, driven by the pandemic, on multi-channel retail plans for the peak season. Despite a significant drop at the beginning of lockdown, both GDP and retail sales in...
When it comes to multi-channel, the whole may be greater than the sum of its parts, but sales success requires understanding the role each route to market plays in delivering this. Just as your customers are not all created equal, neither are your marketing channels....
David Lockwood, Tapestry Insight Director says: While COVID-19 is putting a halt to our plans to travel abroad, it shouldn’t be impacting on your plans to take your business international. Indeed, with such massive growth in e-commerce globally and preference for...
While the economy came to a stop this year, business has to move on and planning for the autumn/winter 2020 season is well underway. Much has changed, making forecasting difficult. What's important is to make decisions now. We recently asked 14 owners and senior...
This year, planning for autumn/winter is very different – and very difficult. We all know the reason – we are in unchartered waters due to the pandemic, and the certainty businesses crave simply does not exist.
