Embracing social media and social commerce: 4 tips

As social media and social commerce play increasingly significant ecommerce roles beyond millennial audiences, multi-channel marketers must embrace these platforms and marketplaces to connect with their audiences where they spend their time. Four key considerations...

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Engaging the mature customer with eCommerce

If retail figures from 2020 and 2021 have shown us anything, it’s that older customers took to ecommerce in their droves during the pandemic. In fact, internet usage among over-65s shot up by almost 70% between July and November 2021, compared to the same period...

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The power of the printed catalogue in a digital world

In this online world, where social media and email often dominate retail marketing strategy, it's easy to overlook the value that mail order catalogues have in attracting and engaging customers. Catalogues are a powerful tried-and-tested marketing tool for building...

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