In our last post, we discussed the trends that multi-channel retailers are seeing as we approach an uncharted Black Friday and festive shopping season. But how should brands respond to these trends? Here, our panel of UK multi-channel retailers share their tips on how...
October 2020 retailer review: four top trends as the peak season unfolds
As we enter the “golden quarter” of 2020, it’s interesting to see the impact of current market conditions, driven by the pandemic, on multi-channel retail plans for the peak season. Despite a significant drop at the beginning of lockdown, both GDP and retail sales in...
Why multi-channel retailers must adopt incrementality testing to rethink their channel strategies
When it comes to multi-channel, the whole may be greater than the sum of its parts, but sales success requires understanding the role each route to market plays in delivering this. Just as your customers are not all created equal, neither are your marketing channels....
Embracing the US market to grow your multi-channel business
David Lockwood, Tapestry Insight Director says: While COVID-19 is putting a halt to our plans to travel abroad, it shouldn’t be impacting on your plans to take your business international. Indeed, with such massive growth in e-commerce globally and preference for...
What multi-channel retailers must focus on as they prepare for autumn/winter 2020
While the economy came to a stop this year, business has to move on and planning for the autumn/winter 2020 season is well underway. Much has changed, making forecasting difficult. What's important is to make decisions now. We recently asked 14 owners and senior...
Four reasons why the autumn/winter 2020 season will be different for multi-channel retailers this year
This year, planning for autumn/winter is very different – and very difficult. We all know the reason – we are in unchartered waters due to the pandemic, and the certainty businesses crave simply does not exist.
May 2020: Multi-channel retailers to ask suppliers for more flexibility in the future on stock orders, media decisions and warehousing
Insight from brand leaders at the coal face
May 2020: fashion sales depressed by lockdown but garden, food and drink brands see triple digit growth
Insight from brand leaders at the coal face
April 2020: Direct to consumer sales soaring for many retail brands but servicing the demand is a challenge
Insight from brand leaders at the coal face