In our last post, we discussed the trends that multi-channel retailers are seeing as we approach an uncharted Black Friday and festive shopping season. But how should brands respond to these trends? Here, our panel of UK multi-channel retailers share their tips on how...
As we enter the “golden quarter” of 2020, it’s interesting to see the impact of current market conditions, driven by the pandemic, on multi-channel retail plans for the peak season. Despite a significant drop at the beginning of lockdown, both GDP and retail sales in...
When it comes to multi-channel, the whole may be greater than the sum of its parts, but sales success requires understanding the role each route to market plays in delivering this. Just as your customers are not all created equal, neither are your marketing channels....
David Lockwood, Tapestry Insight Director says: While COVID-19 is putting a halt to our plans to travel abroad, it shouldn’t be impacting on your plans to take your business international. Indeed, with such massive growth in e-commerce globally and preference for...
While the economy came to a stop this year, business has to move on and planning for the autumn/winter 2020 season is well underway. Much has changed, making forecasting difficult. What's important is to make decisions now. We recently asked 14 owners and senior...
This year, planning for autumn/winter is very different – and very difficult. We all know the reason – we are in unchartered waters due to the pandemic, and the certainty businesses crave simply does not exist.
Insight from brand leaders at the coal face
Insight from brand leaders at the coal face
Insight from brand leaders at the coal face
