As we enter the peak trading period, there is an opportunity for retailers to feed their acquisition strategy in preparation for transforming them into loyal customers over the next 12 months. But is customer acquisition around Black Friday the same as other times of the year? And is it evolving into a digital-first acquisition period? Can recruiting in an extended sales period support your acquisition goals, or just deliver deal seekers? And are certain times of the year better for acquiring valuable new customers than others?
David Lockwood, Co-Founder and Insight Director at Tapestry, will lead the discussion around all things acquisition. He’ll give insights into how multi-channel retailers can get the most out of the next few months from an acquisition perspective to stand them in good stead for 2022.