Premium British womenswear brand Jigsaw is partnering with The Tapestry Agency to support its digital-first strategy and journey to become a more customer-focused business. As its customer buying behaviours change, the multi-channel retailer is looking to gain deeper insights from its data to understand the changes and evolve its marketing strategy accordingly.  

The Tapestry Agency has enabled Jigsaw to test a lot of things they haven’t been able to test before, with some promising results. Jessica Franklin, Head of Marketing and Customer at Jigsaw, gives an idea of what it’s like to work with Tapestry, and how it’s been an exciting start to the partnership, with a focus on getting to know their customers better and developing strategies for different segments.