Trading successfully for 14 years, selling supersoft and sustainable clothes for active people, BAM’s marketing strategy was centred on their catalogue. Aware that consumer habits are changing, BAM wanted to transform how they engaged with their customers by becoming less reliant on offline catalogue-led marketing.

BAM appointed The Tapestry Agency three years ago to help drive digital transformation and has continued to work with The Tapestry Agency on further projects, including untangling marketing channel attribution (link to specific case studies)

The key metrics and insights provided by The Tapestry Agency help the BAM team to monitor the health of the business and turn data into actions and decisions. Ryan Shannon, CEO, BAM, gives some insight into what it’s like to work with the Tapestry team, and how the partnership over the last three years has enabled them to really put customers at the heart of their decision-making.