Premium gifting business Biscuiteers has ambitious growth plans as it continues to champion the sending of biscuits through the post as an alternative to flowers. Recognising the value that external perspectives can bring to the company, The Tapestry Agency was appointed to help grow the company in line with its five-year plan.

The Tapestry Agency has helped Biscuiteers build a customer-focused strategy, focusing on retention, acquisition and reactivating lapsed customers.  Lauren Juster, Sales & Marketing Director, Biscuiteers, gives some insight into what it’s like to work with Tapestry and how valuable the partnership has been, describing Tapestry as a “safety net”.