We all know that metrics are critical. But with the wealth of options available, are you confident you’re measuring marketing success based on what’s important to the business, not just marketing?
Get them right, and you can prove marketing’s value, justify your marketing spend, make better budgeting decisions, and demonstrate marketing’s impact on the business. However, the wrong ones distract you from what’s important, by focusing attention on areas that don’t matter to the business and activities that have little impact on the bottom line.
Join us on Friday 3rd December, where David Lockwood, Co-Founder and Insight Director at Tapestry, will lead what will be a lively discussion on measurement. He’ll put forward what he believes are the five critical metrics you must be measuring to elevate marketing’s value in the business – and the vanity ones you should be avoiding that weaken it.