David Lockwood talks about which marketing channels are getting cut through for multi channel retailers in 2021. He specifically references direct mail, influencer marketing and TV. Video 6 minutes 35 seconds.
More Videos & Podcasts
- Attribution modelling to help multi-channel retailers understand marketing channel performance
- Tips on how multi-channel retailers can forecast Autumn/Winter 2021 sales
- Podcast: Shifting from offline to online marketing AND getting on top of Attribution
- Multi-channel retail tips to retain customers and keep them loyal