Customer acquisition is not about recruiting any customer at any cost. Long-term profitability comes from recruits that have the potential to become loyal high-value customers. David Lockwood shares his thoughts on making sure acquisition measurement balances cost per recruit with future value. Video 9 mins 50 seconds.
How is working with Tapestry adding value to your business? Jessica Franklin, Head of Marketing & Customer, Jigsaw Clothing
How is working with Tapestry adding value to your business? Ryan Shannon, Managing Director, BAM
How is working with Tapestry adding value to your business? Lauren Juster, Sales & Marketing Director, Biscuiteers
The Joy of Marketing Podcast: How to analyse your customer data
Most recently Chief Marketing Officer at global fashion brand Long Tall Sally, she built her reputation as Managing Director of data solutions at Epsilon Abacus. She was a co-founder of the Abacus Alliance that pioneered transaction data-sharing in the UK and a Group Account Director at Claritas (now Acxiom). Lara is a GDPR advocate and was a board member at the Data Protection Network.
Outside work, Lara is a book lover, enjoys adventures abroad, musicals, cycling and walking.