Keep Optimising Podcast – Offline Marketing: Mail Order Catalogues with David Lockwood

It’s been the mainstay of mail order businesses for decades, and even in this digital-first world, the humble catalogue remains a crucial marketing channel.  From driving customer acquisition and retention to brand building and supporting multi-channel activity, catalogues are just as relevant today.  David Lockwood joined Chloë Thomas on her popular Keep Optimising podcast to discuss all things catalogue and why this unique, tactile, and impactful route to market that complements multi-channel activity continues to be an essential marketing tool.