The pandemic may have curtailed international travel, but it created a boom for many multi-channel retailers that trade internationally. Research from IMRG and Global-e shows there was a 57% year-on-year increase in international ecommerce sales from the UK in 2020, with the peak trading period in November experiencing a 42% surge in international cross-border online sales compared to previous year.
There’s huge potential in international markets but customer behaviour has transformed globally, not just in the UK. What should retailers consider when marketing into territories such as America, Europe and Australia in the coming season?
In this session, David Lockwood, Co-Founder and Insight Director of Tapestry will give his thoughts on international marketing and then retail leaders will share their experiences of trading internationally and views on future opportunities.