US-based retailer of luxury women’s clothing & accessories, Peruvian Connection, is outsourcing its UK and German catalogue mailing activity to The Tapestry Agency to develop the effectiveness of this critical recruitment channel. Tapestry will be taking on its catalogue programme – including planning, data sourcing, partner management and execution – to drive international growth.
“Our catalogue is central to our marketing strategy, but with the UK and German markets becoming ever more complex due to GDPR and Brexit, we must adapt to protect this critical marketing channel. That’s why we’re working with Tapestry,” said Annie Hurlbut, Founder of Peruvian Connection. “Their wealth of expertise in driving effective catalogue programmes in Europe makes them the perfect partner to help us navigate the market nuances and challenges to realise our growth ambitions.”
