In this podcast Ryan Shannon tells an interesting story to Chloë Thomas about how BAM Bamboo Clothing marketing spend has shifted from 70% catalogue to 70% digital over the past few years. Key to this is the ongoing work that Tapestry is doing to help BAM understand channel attribution. (22 minute point).
How is working with Tapestry adding value to your business? Jessica Franklin, Head of Marketing & Customer, Jigsaw Clothing
How is working with Tapestry adding value to your business? Ryan Shannon, Managing Director, BAM
How is working with Tapestry adding value to your business? Lauren Juster, Sales & Marketing Director, Biscuiteers
The Joy of Marketing Podcast: How to analyse your customer data
Most recently Chief Marketing Officer at global fashion brand Long Tall Sally, she built her reputation as Managing Director of data solutions at Epsilon Abacus. She was a co-founder of the Abacus Alliance that pioneered transaction data-sharing in the UK and a Group Account Director at Claritas (now Acxiom). Lara is a GDPR advocate and was a board member at the Data Protection Network.
Outside work, Lara is a book lover, enjoys adventures abroad, musicals, cycling and walking.