Shifting from offline to online marketing AND getting on top of Attribution

by Ryan Shannon, Managing Director of BAM Bamboo Clothing

In this podcast tells an interesting story to Chloë Thomas about how BAM Bamboo Clothing marketing spend has shifted from 70% catalogue to 70% digital over the past few years. Key to this is the ongoing work that Tapestry is doing to help BAM understand channel attribution. (22 minute point).