Space NK, the leading, multi-brand beauty retailer, has engaged Tapestry as its partner to provide customer insight and inform marketing strategy across multiple international markets.

As Space NK continues to place the customer at the heart of their business, they recognise that insight from customer data is critical to understanding how each customer engages, both in-store and online, across multiple territories. Tapestry is helping them use this insight to inform and drive customer selections and programmes across all marketing activities, channels and territories, to better engage customers and optimise the marketing budget.  

Giulia Diomampo, Head of CRM and Loyalty at Space NK, says: “We have chosen Tapestry as our customer insight and marketing strategy partner so that Space NK can benefit from their many years of senior client-side experience in interpreting customer data into tangible marketing strategies. We are excited to partner with them.”

Robert Colquhoun, Co-founder and CEO at Tapestry, says: “We’re delighted to be working with Space NK to help them in their journey to drive deeper customer engagement through data understanding. With a strong loyalty programme in place and a highly engaged customer base, they have a good springboard to further develop their marketing strategy.”

Among other activities, Tapestry will help Space NK hone its marketing efforts across ecommerce, as well as developing a personalised experience for mobile and desktop.

 About Space NK

The go-to destination for worldwide beauty discovery, Space NK started out as a single store in Covent Garden over 25 years ago. They can now be found in 75 locations across the UK and Ireland, as well as online at In their stores and on our website, you will find a finely-honed edit of the most innovative products in the beauty world, including super-charged skincare, cutting-edge cosmetics, and game-changing gadgets.