Engaging the mature customer with eCommerce

If retail figures from 2020 and 2021 have shown us anything, it’s that older customers took to ecommerce in their droves during the pandemic. In fact, internet usage among over-65s shot up by almost 70% between July and November 2021, compared to the same period...

Tapestry welcomes Mitesh Chauhan as Head of Analytics

Tapestry is thrilled to welcome Mitesh as Head of Analytics. With a passion for data and analytics, Mitesh will be responsible for overseeing the management, development and delivery of analytics that help to transform growth strategies for clients. Working closely...

Mature customers to become cyber superstars in 2021

If retail figures from 2020 have shown us anything, it’s that older customers took to ecommerce in their droves during lockdown. In fact, almost half of over-65s (49%) have increased their purchase frequency. The 65+ age bracket is just as likely (43%) as the average...