David Lockwood takes a look at predictions for the multi-channel retail sector for Autumn/Winter 2021 and shares his tips on how to forecast for it. He talks about using insight from the customer database and past campaigns to predict both existing customer and new customer sales. Video 14 minutes, 19 seconds.
How is working with Tapestry adding value to your business? Jessica Franklin, Head of Marketing & Customer, Jigsaw Clothing
How is working with Tapestry adding value to your business? Ryan Shannon, Managing Director, BAM
How is working with Tapestry adding value to your business? Lauren Juster, Sales & Marketing Director, Biscuiteers
The Joy of Marketing Podcast: How to analyse your customer data
Most recently Chief Marketing Officer at global fashion brand Long Tall Sally, she built her reputation as Managing Director of data solutions at Epsilon Abacus. She was a co-founder of the Abacus Alliance that pioneered transaction data-sharing in the UK and a Group Account Director at Claritas (now Acxiom). Lara is a GDPR advocate and was a board member at the Data Protection Network.
Outside work, Lara is a book lover, enjoys adventures abroad, musicals, cycling and walking.