The Tapestry Agency are delighted to announce a partnership with WHSmith to support one of the world’s oldest retail chains in bolstering its multi-channel marketing strategy.

WHSmith, a leading and much-loved brand, selling books, stationery, toys and games, and many more products, has expanded its consumer channels over the decades. Now, with the support of The Tapestry Agency, is able to pull together and continuously monitor customer data across all channels to form a single customer view, helping marketing teams to drive more informed decisions to engage with online audiences.

By tapping into Tapestry’s customer data platform, as well as decades of data marketing expertise, WH Smith is able to determine exactly how to optimise online engagement tactics as part of a wider growth strategy.

Robert McCarthy, E-Commerce Director at WHSmith, commented: “We’re pleased to be working with The Tapestry Agency to build a strategic growth plan that supports our e-commerce channel and further develops our customer experience and offer.  Tapestry’s ability to provide insights based on their own client side knowledge and retail experience will enable us to make more informed decisions.”

Co-founder and CEO of The Tapestry Agency, Robert Colquhoun, commented: “As one of the world’s leading multi-channel retailers, WHSmith recognise the importance of strengthening their marketing strategy around such a rapidly-growing channel – particularly as the pandemic is driving an explosion in ecommerce. We’re delighted to be part of the brand’s ambitious plans for growth, helping them make the most of their online channel to reach this growing customer base.”

  About WHSmith

WHSmith is a leading global retailer in news, books and convenience for the world’s travelling customer. With more than 1,200 stores across over 30 countries worldwide, WHSmith offers customers a wide range of books, newspapers & magazines, travel accessories and food and drink. WHSmith’s High Street business comprises over 560 stores across the UK and customers can shop online 24/7 at