Discussion: Making the most of international markets
The huge growth in e-commerce and preference for transacting online has been a global phenomenon. So how are international markets faring for UK multi-channel retail brands and what are the opportunities if you are looking to expand internationally? In this discussion...Discussion: The holy grail of marketing measurement and incrementality testing
Marketing that puts your customer at the heart of your marketing strategy relies on a wealth of channels working efficiently together. Easier said than done. Optimising each channel in the marketing mix over time needs constant fine tuning. The holy grail is getting a...Discussion: Getting prepared for the unpredictable peak season ahead – session 2
Continuing the conversation started during lockdown between leaders and senior directors of multi-channel retail brands, this discussion will look focus on getting prepared for the unpredictable peak season ahead. We will debate views on the outlook for store and...Discussion: Getting prepared for the unpredictable peak season ahead – session 1
Continuing the conversation started during lockdown between leaders and senior directors of multi-channel retail brands, this discussion will look focus on getting prepared for the unpredictable peak season ahead. We will debate views on the outlook for store and...More Videos & Podcasts
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