How to maximise retail customer retention: part one
Many retailers saw a spike in sales during the lockdowns, with new customers and high response rates. But as consumers started to return to physical stores, this left a wave of lapsing customers to re-engage with. Therefore, given the unprecedented events of the last...Tapestry helps Cotton Traders build a single measurement system for improved channel insight
Cotton Traders, the quality casualwear and home styles brand, has partnered with Tapestry to gain a more holistic view of channel performance across its business. After a period of rapid digital growth accelerated by the pandemic, Tapestry is working with Cotton...Mature customers to become cyber superstars in 2021
If retail figures from 2020 have shown us anything, it’s that older customers took to ecommerce in their droves during lockdown. In fact, almost half of over-65s (49%) have increased their purchase frequency. The 65+ age bracket is just as likely (43%) as the average...More Videos & Podcasts
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